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The best foundation is almost invisible. It blends with your skin, feels comfortable and leaves your complexion looking calm and natural. This guide helps you choose the formula and shade that suit you.
Loose mineral powder, compact or liquid: there is no single best formula for everyone. Start with the texture, finish and application style that fit your routine. Choosing a shade becomes much easier after that.
Light on the skin and easy to build in thin layers. Ideal if you like a powder texture and want to control the amount of coverage yourself.
Explore loose foundation →Foundation and concealer in one compact. Build extra coverage exactly where you need it and take it with you for easy touch-ups.
Explore 2-in-1 foundation →A light, fluid texture for anyone who prefers liquid foundation. Start with a small amount and build gradually for a natural finish.
Explore liquid foundation →Depth tells you how light or deep a shade is. Undertone tells you whether it leans warm, cool, neutral or olive. Two foundations can be equally light and still look completely different on your skin.
Warm shades often have golden, yellow or peach tones. Cool shades tend to look pinker or redder. Neutral sits between the two. Olive can have a subtle green or golden-green cast.
Surface redness does not automatically mean you have a cool undertone. Look at your neck and at areas of your face where there is less redness too.
Vein colour, jewellery and white paper can only offer clues. The most reliable comparison is made with real foundation shades along your jawline in natural daylight.
Gold or silver?If gold tends to flatter your skin, compare some warm shades too. If silver looks better, try cool shades. If both work, neutral is definitely worth testing.
The white-paper testA sheet of white paper beside your face can make pink or golden tones easier to notice. Treat it as a clue, not a verdict: lighting and paper colour can distort the result.
The right shade does not stand out. It simply becomes part of your skin.
Choose two or three promising shades and apply small swatches side by side along your jawline. Check them in daylight and give the foundation a few minutes to settle. The shade that blends most quietly into your neck is usually the best match.
A screen cannot reproduce your skin, daylight and undertone exactly. Use the chart to shortlist likely shades and compare them at home with testers.
Your skin tone can also change with the seasons, so it is completely normal to use a different shade in summer than in winter.
Explore tester setsSee how to compare several shades along the jawline and what to look for before you decide.
A previous foundation shade, a daylight photo or a short description of your skin can already tell us a lot. Ask for personal shade advice or start with our quick shade finder.
Start with a texture and finish you enjoy: loose mineral powder, a compact 2-in-1 or liquid foundation. Then choose a likely shade depth and compare two or three colours along your jawline.
Loose mineral foundation is a buildable powder. The compact 2-in-1 combines foundation and concealer. Liquid foundation has a smooth, fluid texture. Choose the application, coverage and finish you prefer.
Shortlist shades with roughly the right depth and swatch them along your jawline in natural daylight. Choose the one that blends most naturally into your neck.
Warm shades often have golden, yellow or peach tones; cool shades are pinker or redder. Neutral sits in between, while olive can have a greenish cast. Compare several undertones directly on your skin.
Along your jawline, where you can judge the transition between face and neck. Your hand or wrist may be a different colour.
Yes. Our tester sets let you compare different shades and foundation types at home.
Choose the shade that suits you best right now or mix two shades if the formula allows it. Your skin tone can change with the seasons.
Of course. Use our shade finder or ask for personal shade advice.
