What is mineral makeup?
NATURAL. PURE. GOOD FOR YOUR SKIN.
Mineral makeup is made from pure minerals from the earth. It's gentle on your skin, free from irritating substances, and delivers a healthy, radiant look — every single day.
Skin-friendly formulas
Developed with soft minerals and carefully selected ingredients for comfortable daily use.
Light & comfortable
Mineral makeup feels light on the skin and helps create a natural look without a heavy feel.
Natural look
Create a fresh, even finish that beautifully maintains the skin's natural look.
Versatile coverage
From subtle and natural to more full coverage: mineral makeup is easy to build up.
Suitable for daily use
From foundation to finishing powder: ideal for a comfortable make-up routine, every single day.
Who is mineral makeup suitable for?
Mineral make-up is suitable for almost every skin type, but is especially appreciated by people who are looking for a light, comfortable and skin-friendly foundation.
- Sensitive skin – perfume-, talc-, and irritant-free.
- Blemished skin - non-comedogenic, does not clog pores.
- Dry skin – hydrates and makes dry patches less noticeable.
- Mature skin – gives a natural glow and doesn't accentuate fine lines.
- Rosacea & eczema – soothes and reduces redness and irritation.
The benefits of mineral makeup for your skin
- Does not clog pores and helps reduce impurities.
- Rich in antioxidants and minerals that protect the skin.
- Calms and reduces redness and irritation.
- Suitable for daily use, even for sensitive skin.
- Completely cruelty-free and suitable for sensitive skin.
- Make the skin look even, fresh, and radiant – without a mask effect.
VOOR
NA
Reduces redness and leaves the skin calm, even, and radiant.
Mineral makeup vs. Traditional makeup
| MINERAL MAKEUP | VS. | TRADITIONAL MAKEUP | |
|---|---|---|---|
| Ingredients | ✓Made from natural minerals | – | ✗Contains synthetic & chemical ingredients |
| Skin breathe | ✓Let the skin breathe | – | ✗Can clog pores |
| Talc & parabens | ✓Free from talc, fragrance & parabens | – | ✗Often talk, perfume & preservatives |
| Comedogenic | ✓Non-comedogenic | – | ✗May cause irritation |
| Sensitive skin | ✓Suitable for sensitive skin | – | ✗Less suitable for sensitive skin |
| Cruelty-free | ✓Cruelty-free & vegan | – | ✗Often not cruelty-free |
| Coverage | ✓Buildable, natural coverage | – | ✗Heavier, often thicker action |
| Skin exposure | ✓Supports skin long-term | – | ✗Can cause long-term skin damage |
How to apply mineral makeup?
Mineral makeup is easy to apply with the right tools.
TWIST, TAP & SWIRL
Swirl the brush in the mineral powder, tap off excess and swirl onto the lid.
APPLY
Apply the makeup to your skin using circular motions.
LAYERING
Build up coverage by layering for the desired result.
PIN (OPTIONAL)
Use a finishing powder for extra hold and a velvety finish.
SHINE ON!
Enjoy natural, even-toned skin that stays comfortable all day.
Coverage & Finishes
Mineral makeup is available in different coverage levels and finishes.
Pure
–
light coverage for a natural, 'no make-up' look.
Medium
–
medium coverage for an even skin tone.
Full
–
full coverage for a flawless result.
Matte finish
–
ideal for oily or combination skin.
Satin finish
–
natural glow without shine.
Luminous finish
–
gives a radiant, healthy look.
9. Mineral makeup and sun protection
Many of our minerals, such as zinc oxide and titanium dioxide, naturally provide protection against UV rays. Mineral makeup can thus provide an extra layer of protection against the sun.
Note: mineral makeup is not a substitute for sunscreen. Always use SPF as a base for optimal protection.
10. Frequently asked questions
Many people opt for mineral makeup due to its light textures, natural appearance, and comfortable formulas. People with sensitive skin, in particular, often appreciate its skin-friendly nature.
Yes, especially when combined with good skincare and a hydrating primer, mineral makeup can work beautifully on dry skin.
Mineral make-up is known for its light textures that feel natural on the skin. However, good cleansing remains important.
Absolutely. Mineral makeup is often combined with hydrating skincare and SPF for a comfortable base.
Many people with sensitive or reactive skin choose mineral make-up because of its gentle formulas and natural finish.
Some minerals like zinc oxide and titanium dioxide naturally have UV-reflecting properties, but always use a separate sunscreen.
Yes, mineral makeup is often chosen by people with sensitive skin because of its light and comfortable feel on the skin.
Many people consciously opt for milder and minimalistic make-up formulas during pregnancy. If in doubt, we always recommend seeking personal advice.
That depends on your skin type, primer, and application, but mineral makeup can stay beautiful and long-lasting throughout the day.
Always test foundation on your jawline, if possible, in natural daylight. Not sure? Our color test will be happy to help you further.
11. Read, learn & discover more
Discover our mineral bestsellers
Ready to embrace your natural beauty?
Experience the difference of pure, mineral makeup yourself.