About us

Natural make-up - Genuine and beautiful

Passionately crafted since 2007

From left to right: Paula, Mirella, Kati

Every day we work with a small, dedicated team on something we truly believe in: Pure, mineral makeup that is good for your skin and feels good to wear.

The three of us are passionate and proud of what we do. From product development to carefully packing your order. From color advice to answering questions in the webshop. We keep it personal, conscious, and honest.

Meanwhile, more and more people find our products. Not only in the Netherlands, but also in the rest of Europe – and even beyond. And time and again we see the same thing happen: The power of mineral makeup that brings out the best in someone's skin. Natural - Gentle - And without hiding who you are.

Where it all began

Mineralissima was founded in 2007 by Kati, who first came into contact with mineral makeup in America. It was a revelation: finally makeup that her sensitive skin could tolerate.

Back in the Netherlands, finding mineral makeup was not easy and she decided: this must be different. This must be possible here too. So she started, small but determined, on a mission to make honest makeup accessible; for everyone.

With the result that Mineralissima launched the first fully natural mineral makeup line in the Netherlands. And that pioneering spirit is still in everything we do.

What drives us

Our promise is simple: to make makeup that:

❤ Is kind to your skin – without parabens, silicones, perfume, or other unnecessary additives
❤ Is cruelty-free and vegan – always
❤ Is developed environmentally consciously – with respect for people and the planet
❤ Remains affordable and accessible – because taking good care of yourself shouldn't be a luxury
❤ Truly does something for you – by bringing out the best in your skin, without being a mask

Together with you

We believe in honest beauty that starts with transparency, a good product, and attention to the person behind it. That's why we work with careful partners and Sales Locations, our suppliers are demonstrably responsible, and we build a network that goes beyond just selling.

And of course: you are warmly welcome in our makeup studio in Alphen aan den Rijn for personal advice, workshops or just a good conversation about color, skin, and daring to show yourself.

Whether you're just starting with mineral makeup or have been a loyal fan for years:
We're glad you're here, because beauty should be gentle and real.


Radiant greetings from the Mineralissima Crew!