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Mineral eyeshadow
Why choose mineral eyeshadow?
Choosing eyeshadow can sometimes feel difficult: you want color and pigment, but not a product that stings or causes irritation. Our mineral eyeshadow is made from finely ground minerals and is free from fragrance, talc, and synthetic additives. This makes the loose powder feel soft and comfortable, even around the sensitive skin around your eyes. We believe makeup should enhance your look without compromising on comfort, which is why every shade in our collection is both subtle and buildable.
A pure formula for sensitive skin
Not every eyeshadow is comfortable for people with sensitive eyes, and this is precisely where a loose, mineral-based eyeshadow makes a difference. All our products are cruelty-free and contain no unnecessary fillers, helping to minimize the risk of irritation. This means you can experiment with color worry-free, from a subtle nude shade to a glossy, sparkling look.
Pigment eyeshadow: intensity you control
Our pigment eyeshadow is highly pigmented, which means you can achieve a striking result with just a small amount of eyeshadow powder. Want a soft daytime look? Apply it dry and with a light hand. For more depth and intensity, build up the color layer by layer. This way, you decide how subtle or bold your eye look will be.
The right colors for your eye makeup
Our mineral eyeshadow comes in dozens of shades and finishes, from matte and satin to shimmer and glitter, so you can create the perfect look for any occasion.
Filter by eye color, shade, and finish
Every eye color calls for a different approach. Brown eyes often look beautiful with warm copper and bronze shades, while blue and green eyes stand out even more with eyeshadow from an opposing color family. Use the filters above for eye color, desired shade, and finish, and create your own palette for every eye look.
Primer as a base for long-lasting wear
Want your eye makeup to stay looking beautiful all day? Apply a mineral primer first. This base helps the pigments in your loose eyeshadow adhere better, keeping the color intense and long-lasting for longer without the product creasing in the corner of your eye.
How to use our loose eyeshadow: routine and tips
Applying mineral eyeshadow is easy once you have the right routine.
Dry for subtle, wet for intense
Use a densely packed eyeshadow brush, tap a small amount of eyeshadow powder into the lid, and apply the product with tapping motions, starting at the outer corner of the eye and working inward. Apply the eyeshadow dry for a subtle, silky finish, or lightly dampen your brush for more intense, longer-lasting color.
Blend for a seamless transition
Use a clean brush to gently blend the edges of your eyeshadow toward your eyebrow, softening harsh lines and allowing the colors to flow into one another. This gives you a polished, professional finish, even if you have little experience. Complete your eye look with one of our mascaras and eyeliners.
Veelgestelde vragen
Yes. Lightly moisten your brush or finger and apply the eyeshadow close to the eyebrow edge or lower eyelid. This way, you use the same shade as a subtle liner or a striking accent.
When stored dry at room temperature, away from direct sunlight, our eyeshadow typically remains good for twelve to twenty-four months. Always close the jar tightly after use to prevent moisture and contamination.
Matte shades have no shine and are ideal for a subtle daytime look or as a base in the crease. Glossy and shimmer shades reflect light and add depth or a sparkling accent, for example on the moving eyelid.
Because it is a loose powder, some product may come loose when opening the jar. Gently tap the lid after use, close the jar tightly, and store it upright. This prevents spills and keeps your powders intact for longer.
Sure. Mix two or more shades on the tip of your brush or on the back of your hand for a unique color or gradient. This way, you can create a versatile range of looks with just a few pots.