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Lipstick
Choose a lipstick colour that feels like you
Our Effortless lipstick collection spans soft nude, fresh pink and classic red. Bare is a beige-pink nude with a soft matte finish; Sunny brings peach-pink colour and gentle shimmer. Pixie is a bright pink with a glossy finish and no glitter, while Joy is a softer berry pink with a slight sheen. For red lipstick, compare the delicate, lightly glossy Roxy with the stronger matte red of Jazz. Each shade changes slightly with your natural lip colour and the light around you, so use the product page to check its specific finish.
Nude, pink or red lipstick?
For an understated daytime look, try Bare or add the warmer colour of Sunny. Pink lipstick can feel fresh without being too bright: Joy has a berry direction, while Pixie makes a clearer statement. Roxy gives a softer red accent; Jazz offers a more defined matte red. Undertone can help you narrow the choice, but it is not a strict rule. Compare swatches in daylight and choose the contrast you like against your skin.
How to apply and combine lipstick
Start with clean lips. Apply a thin layer from the centre outwards and check the edge in a mirror. Blot and add another light layer for more intensity. A lip pencil can help you outline the shape or fill the lips before lipstick. If you want more shine, dab a little gloss over the centre. Wear times vary with eating, drinking and shade, so take your lipstick along for touch-ups rather than relying on a fixed all-day promise.
Explore lip finishes
Matte shades offer colour without visible shine; a glossy or shimmering finish catches more light. The individual product pages describe the finish and colour of each shade. For more ways to define or brighten the lips, browse our lip crayons and lip glosses. You can mix a closely matched pencil with your lipstick or deliberately layer a sheer gloss for a different look.
Frequently asked questions
Sensitivity depends on your skin and the ingredients of the shade. Check the exact ingredient list before use if you have a known allergy. Try a small amount first if needed, and stop using it if you experience discomfort.
Use a suitable makeup remover or micellar water on a soft pad and wipe gently. Let it loosen the colour first if needed, rather than rubbing hard. Finish with lip care if your lips feel dry.
Outline the natural lip shape with a lip pencil if you want more definition. Apply lipstick next, then add a little gloss where you want shine. You can also wear each product on its own.
Lipstick typically gives more defined colour and may have matte, satin or glossy finishes. Lip gloss mainly adds shine and often a sheerer tint. Layering gloss over lipstick changes the finish without replacing the colour underneath.
Start with the colours you enjoy wearing. Compare a nude such as Bare, a peach-pink such as Sunny and a berry pink such as Joy in daylight. Your natural lip colour affects the result, so undertone is a guide rather than a fixed rule.
