Makeup for men

Make-up guide · Start your way

Makeup for men

your skin, your style

Dark circles, a shiny forehead or a spot you want to cover? A few focused steps let you choose what to highlight or soften. From a small touch-up to a more even base.

Portrait of a man with short stubble and natural skin texture
You decide how much to use.

A natural finish starts with careful application.

What would you like to achieve?

Three easy ways to get started

You don't need makeup made specifically for men. Choose a product for the result you want, your skin tone and the texture you enjoy using.

01 / YOUR START

A blemish or dark circles

Concealer gives targeted coverage. Dab a small amount onto the discolouration and blend just the edges. Foundation is optional here.

Find your concealer →

02 / YOUR START

Less shine

Apply a mattifying finishing powder just to your forehead, nose or chin. Start with a little so the rest of your skin keeps its own finish.

Explore finishing powder →

03 / YOUR START

A more even base

Foundation helps your complexion look more even. Match your skin tone and apply a thin layer where you want coverage.

Help me choose foundation →

Foundation for men

Choose a texture that suits you

We've worked with foundation since 2007. Start with a shade that matches and a formula you enjoy applying. Build extra coverage only where you want it.

Loose mineral foundation

A powder base you build in thin layers with a brush. Tap off excess powder and start with a small amount.

Explore this foundation →

Compact foundation

A pressed powder formula for targeted coverage. Pick up a little with your brush and gently blend the transition into your skin.

Explore this foundation →

Liquid foundation

For those who prefer a liquid texture. Apply a little to your chosen areas and carefully dab or blend it out.

Explore this foundation →

The right shade matters more than another layer.

Test along your jawline and check the transition to your neck in daylight. A matching shade blends more softly than automatically choosing a lighter or darker colour.

Small amounts · Build gradually

How to apply makeup for men

Use only the steps that add something to your look. Check the result in daylight as you go.

01 / APPLICATION

Prepare your skin

Start with clean skin and your usual skincare. Give it a moment to absorb. Your skin should feel comfortable before applying makeup.

02 / APPLICATION

Even out where you want

If you wish, apply a thin layer of foundation. Use little product around your nose, jaw and hairline, and leave areas that don't need coverage bare.

03 / APPLICATION

Cover specific areas

Dab concealer onto any remaining discolouration or the darkest area under your eyes. Blend the edges without spreading it over a large area.

04 / APPLICATION

Finish where needed

Apply a little finishing powder only where needed. Check your beard line and eyebrows for visible product. Happy with your look? You don't need to add anything else.

Using just concealer? Simply skip foundation. Remove your makeup at the end of the day and keep your brushes or blender clean.

Makeup with a beard or stubble

Focus on your skin.
Check the beard line.

A beard or short stubble calls for careful application. Start on exposed skin and use less product as you approach the beard line. Thick layers in the hairs can become visible.

  • Dab along the beard line instead of spreading lots of product through the hairs.
  • Check your moustache area, jaw and hairline in good light.
  • Remove visible powder from the hairs with a clean brush.
  • After shaving, wait until your skin is calm and unbroken before applying makeup.

Choose for your skin & preferred finish

A focused place in your routine

Below are examples of three steps. The shades shown are not a shade recommendation; choose one that matches your skin.

You can also choose a mineral powder concealer. Compare mineral concealers → Check the full ingredient list on the product page.

Watch at your own pace

Our makeup tutorial for men

Prefer to see how to start? Our existing tutorial shows makeup being applied to a man. Use it for inspiration and adjust the amount of product to your skin and the result you want.

Read the application guide too →

Good to know

Frequently asked questions about men's makeup

Is makeup for men different from makeup for women?

You don't need a separate men's range. Choose for your skin tone, undertone, desired coverage and preferred texture. The same foundation, concealer and finishing powder can be used by anyone.

Which makeup should I start with as a man?

Start with one product for the result you want: concealer for a blemish or dark circles, finishing powder for a shiny area, or foundation for a more even base. Add another step only when you feel you need it.

How do I make my makeup look natural?

Choose a shade that matches your skin and start with a little product. Blend the edges and check in daylight, especially along your jaw, nose and beard line. Build extra coverage in specific areas; a completely invisible result can't be guaranteed.

Which foundation is suitable for men?

Loose mineral powder foundation, compact foundation and liquid foundation are all options. Choose for texture and application: loose powder with a brush, compact for a targeted powder base, or liquid if you prefer a fluid texture. You don't have to apply foundation all over your face.

How do I choose the right foundation shade?

Test a little along your jawline and check the transition to your neck in daylight. Choose the closest match and consider your undertone too. Don't automatically go lighter or darker. Colour advice and testers can help if you're unsure.

Which concealer should I use for dark circles?

Use a skin-toned concealer that matches your complexion. Start with a little on the darkest area and dab out the edges. Too much product or a very light shade can make the transition more noticeable. Concealer covers colour; it doesn't change puffiness or swelling.

Can I use concealer without foundation?

Yes. Apply a small amount to the spot you want to cover and carefully blend the transition into bare skin. It's a useful first step if you only want coverage in specific areas.

How can I cover redness as a man?

A skin-toned concealer or foundation can cover visible redness. For stronger red areas, try a tiny amount of green colour corrector under a skin-toned base. Makeup doesn't treat the cause of redness; don't apply it to broken or badly irritated skin.

How do I apply makeup with a beard or stubble?

Focus on the skin around your beard. Use little product, dab along the beard line and avoid thick layers in the hairs. Check the moustache area too and remove visible product from the hairs with a clean brush. After shaving, wait until your skin is calm and unbroken.

Does powder help with a shiny forehead or nose?

A mattifying finishing powder can reduce visible shine. Apply a thin layer just where you want it, rather than automatically covering your whole face. Blot away excess shine before adding more powder during the day.

Can I use makeup with blemishes or sensitive skin?

Choose what feels comfortable on your skin and check each product's full ingredient list. Apply only to unbroken skin and use clean tools. Being mineral or natural doesn't automatically make a product suitable for everyone. Stop if your skin reacts and seek professional advice for persistent concerns.

Do I need a primer?

No, primer is optional. Start with your usual skincare and see how your makeup applies over it. You can add primer later if you want a different application or finish.

Which brush or sponge do I need?

A kabuki or powder brush helps you apply loose mineral foundation in thin layers. Use a smaller brush for targeted powder concealer. For liquid products, you can use fingertips, a brush or a blender, depending on the product instructions. Keep your tools clean.

Can I use bronzer for a fresher look?

Yes, if you'd like to add some colour. Choose a suitable shade and start with a little. Check the transition along your hairline and beard. Use bronzer as an extra step; choose foundation to match your skin tone.

Can I wear makeup for photos, a wedding or a video call?

Yes. Choose the coverage and finish you like and try the routine beforehand. Check the result in daylight and in the lighting or camera you'll be using. Pay attention to shine, any colour difference from your neck and visible product along the beard line.

How do I remove my makeup?

Remove your makeup at the end of the day with a suitable cleanser and cleanse your skin as usual. Pay attention to the creases beside your nose, hairline and beard line, and avoid rubbing sensitive areas hard.