Men’s Makeup – Natural and Confident Looks

Discover makeup that fits your style



Men’s makeup is no longer a taboo. More and more men are choosing subtle products to even out their skin tone, cover imperfections, and enhance their natural look. Whether you want to hide dark circles, control shine, or simply look refreshed – with the right products your routine feels effortless and natural.

Why make-up for men?

    • Well-groomed appearance – quickly cover redness, spots, or under-eye bags.
    • Natural result – lightweight textures that are invisible but effective.
    • Confidence boost – an even complexion often makes you feel more self-assured.
    • Trendy yet timeless – from subtle day use to a more defined evening look.
    • Simple and practical – products are easy to apply and fit into any routine.

    • Which products are suitable?

    Maybe you're new to the world of makeup. Don't worry, we've made it easy for you. You don't have to be an expert. In fact, we've prepared a clear tutorial for you where we calmly explain everything. You can get started right away without needing to ask for help.

    We start with three basics:

    1. Foundation for men

    Foundation doesn’t have to look heavy or obvious. With a mineral powder foundation or a lightweight liquid version, you can create an even complexion that looks natural. Perfect for reducing redness or uneven skin tone.

    2. Concealer for men as a secret weapon

    A small amount of concealer under the eyes or on a blemish can work wonders. Choose a shade that matches your skin tone and apply it locally with your fingertip or a small brush.

    3. Powder against shine

    For the perfect matte finish. Reduces shine and keeps everything nicely in place. Especially for oilier skin, our powders like Rice Veil and Oil Control are ideal.

    Step-by-step: how to start

    • Cleanse your skin for a fresh base and longer-lasting results.
    • Apply concealer where needed (under-eye circles, small blemishes).
    • Use foundation for an even, natural complexion.
    • Finish with powder to prevent shine and set everything in place.
    • Optional: groom brows and apply lip balm for a complete look.

    Natural above all

    Our mineral makeup contains no perfume, silicones, or other synthetic additives. As a result, it stays comfortable all day without your skin shining or feeling heavy. And that's important, especially if you prefer that no one notices you're wearing make-up.

    Step-by-step plan: how to start

    1. Cleanse your skin for a fresh base and long-lasting result.

    2. Apply concealer where needed (for example on dark circles or small spots).

    3. Use foundation for an even, natural complexion.

    4. Finish with powder to prevent shine and set everything.

    5. Care for eyebrows and lips for a neat, fresh appearance.

    Extra tips for men's makeup

    • Keep it subtle: less is often more, especially for a natural look.

    • Use good tools: a kabuki brush or sponge helps to apply foundation evenly.

    • Choose the right color: foundation or concealer should match your skin color and undertone.

    • Always cleanse your skin in the evening: this prevents clogged pores and keeps your skin healthy.

    Frequently asked questions

    Is makeup for men different from that for women?
    No, the products are the same. The difference is mainly in the application method and the look you want to achieve. Men often choose subtle applications that are hardly visible but effective.

    Does it show that I am wearing makeup?
    Not if you choose the right shade and apply thin layers. Mineral products and transparent powders provide a natural result that is hardly visible.

    How do I choose the right color foundation or concealer?
    Look at your skin color and undertone. When in doubt, choose a shade lighter rather than darker. Test in daylight and blend well towards the neck for a seamless transition.

    Can I use makeup if I have a beard or stubble?
    Yes, it can be. Apply products lightly around the beard line and blend carefully. Concealer can neutralize redness or irritation around beard growth.

    Is makeup bad for my skin?
    Good make-up is not harmful. Just make sure to remove products in the evening and cleanse your skin, this prevents clogged pores and keeps the skin healthy.

    Which basic products are ideal to start with?
    Start with a concealer, a light foundation or powder, and optionally a transparent lip balm. This immediately gives a fresh and well-groomed appearance.

    New to makeup? We help you get started.

    It can be quite overwhelming to choose the right color or product online, especially if you haven't been able to try anything yet. That's why we've made it as easy as possible:

    Not sure about your color yet? No problem. You don't have to do it alone.

    Makeup for men. Naturally at Mineralissima