About us

Natural Makeup - Genuine and Beautiful

Passionately crafted since 2007

Kati and Mirella - founders of Mineralissimal.t.r. Kati & Mirella

Every day we work with a small, dedicated team on something we truly believe in: Pure, mineral makeup that is good for your skin and feels great to wear.

We are passionate and proud of what we do. From product development to carefully packing your order. From color advice to answering questions in the webshop. We keep it personal, conscious, and honest.

More and more people are discovering our products. Not only in the Netherlands but also across Europe – and even beyond. And time and again we see the same thing happen: The power of mineral makeup that brings out the best in someone’s skin. Natural – Gentle – And without hiding who you are.

Where it all began

Mineralissima was founded in 2007 by Kati, who first encountered mineral makeup in America. It was a revelation: finally makeup that her sensitive skin could tolerate.

Back in the Netherlands, finding mineral makeup was not easy, and Kati decided: this has to be different. This should be possible here too. So she started, small but determined, on a mission to make honest makeup accessible to everyone.

The result? Mineralissima launched the first fully natural mineral makeup line in the Netherlands – and that pioneering spirit is still in everything we do.

But Kati was not alone on this journey. She had a neighbor and friend, Mirella, who is just as passionate about makeup. Their shared love for the craft quickly led to a perfect collaboration, where together they keep the Mineralissima torch burning, full of passion and love for the brand.

Today, Kati and Mirella still stand shoulder to shoulder, with the same energy and vision they had in 2007. Together they continue the mission: honest, natural makeup that everyone can afford and that respects the skin.

What drives us

Our promise is simple: to make makeup that:

❤ Is kind to your skin – without parabens, silicones, fragrance, or other unnecessary additives
❤ Is cruelty-free and vegan – always
❤ Is developed with environmental awareness – respecting people and the planet
❤ Remains affordable and accessible – because taking good care of yourself shouldn’t be a luxury
❤ Truly does something for you – by bringing out the best in your skin, without being a mask

Together with you

We believe in honest beauty that starts with transparency, a good product, and attention to the person behind it. That’s why we work with careful partners and Sales Locations, our suppliers are demonstrably responsible, and we build a network that goes beyond just selling.

Whether you are just starting with mineral makeup or have been a loyal fan for years:
We’re glad you’re here, because beauty should be gentle and real.

Radiant greetings from the Mineralissima Crew!

Kati & Mirella


FAQ

Mineral makeup consists of finely ground minerals and is known for its light feel on the skin and natural appearance. Unlike many traditional makeup products, mineral makeup often feels lighter and provides a soft, even finish without feeling heavy or cakey.

Many people with sensitive skin consciously choose mineral makeup because of its mild and lightweight formulas. Mineral makeup feels comfortable on the skin and allows the skin to breathe.

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Mineral makeup is known for its light texture that feels pleasant on the skin. Many users find that their skin remains comfortable throughout the day.

Yes. Mineral foundation can range from a natural light coverage to a beautifully buildable coverage. By applying multiple thin layers, you can easily create more evenness without the makeup looking heavy.

Yes, provided the skin is well hydrated. A good day cream or primer helps mineral makeup blend beautifully with the skin. For dry skin, the rule is often: less is more.



Loose mineral foundation often provides an extra natural and airy finish. Compact mineral foundation is convenient for on the go and offers more coverage. Both variants ensure a natural look.





Our mineral foundations naturally contain ingredients such as titanium dioxide and/or zinc oxide, which are known for their UV-reflective properties. However, our foundations are not developed or tested as official sun protection products, so we cannot claim a specific SPF.

If you want to protect your skin well from the sun, we always recommend using a separate SPF day cream or sunscreen under your makeup.




Test foundation preferably on the jawline in daylight. The right color virtually blends with the skin. If you are unsure between two colors, the lighter shade is often the safest choice. The undertone of the skin also plays an important role.






With mineral makeup, less is often more. Applying thin layers keeps the result natural and fresh. Applying too much product at once can cause a powdery effect.







Yes. Testers are available for many of our products so you can calmly try out colors and formulas at home.