Natuurlijke mascara

Vegan mascara

Looking for a vegan mascara that defines your lashes and stays gentle on your eyes? Our mascaras are vegan, cruelty-free, PFAS-free and fragrance-free, and made with sensitive eyes in mind.

Miracle Lash and FabuLash share the same creamy formula; only the brush is different. Miracle Lash has a flexible silicone brush for separation and definition, FabuLash a classic spiral brush. Both come in black and brown.

Not sure which one to choose? Read our guide to choosing the best vegan mascara.

Why choose a vegan, natural mascara?

You wear mascara all day, right next to your eyes, so we take a close look at what goes into it. Our mascaras are vegan, fragrance-free, cruelty-free and made without intentionally added PFAS, and they were developed with sensitive eyes in mind.

Plant waxes instead of beeswax

Many mascaras contain beeswax, which makes them non-vegan. We use plant waxes such as carnauba wax, combined with jojoba oil to keep your lashes supple. There is no fragrance, no parabens and no PEGs. You'll find the full ingredient list on every product page. Read more in how to choose a vegan mascara and PFAS-free mascara.

Is natural mascara the same as organic mascara?

No. The terms are often used interchangeably, but 'organic' means the ingredients are certified as organically grown. Our mascara doesn't carry an organic certification. We'd rather tell you exactly what is and isn't in it.

Which vegan mascara suits your look?

Miracle Lash or FabuLash?

Both share the same creamy vegan formula; the difference is the brush. Miracle Lash has a flexible silicone brush that catches every lash, separating and lifting them: great for short or fine lashes and for your lower lashes. FabuLash has a classic spiral brush for anyone who loves a familiar feel. With either one, you build up in thin layers, from a subtle daytime look to more intensity.

Black or brown: which colour should you choose?

Black mascara gives maximum contrast and suits dark hair or an evening look. Brown mascara is softer and often more flattering on fair skin, blonde or red hair, and greying lashes. Both shades are available in both mascaras. Read more in brown or black mascara: which suits you? or request our free colour advice. Finish your eye look with an eyeliner pencil along your lash line.

Tips for your natural makeup routine

How to apply mascara without clumps

Start at the lash roots and wiggle the brush in a zigzag towards the tips. This spreads the product evenly and prevents clumps. Work in thin layers and let each coat dry briefly before adding the next. If you use an eyelash curler, do so before applying mascara. For more tips, read our guide mascara for sensitive eyes. A mineral eyeshadow completes the look.

How to remove mascara without pulling

Our mascara isn't waterproof, so it comes off easily with lukewarm water or a mild cleanser. Gently press a cotton pad against your closed eye for a few seconds to loosen the mascara. That way you don't need to rub, and your lashes stay intact.

Frequently asked questions

That depends on your lashes and the effect you want. Miracle Lash and FabuLash share the same vegan, fragrance-free formula. Choose Miracle Lash with its flexible silicone brush for extra separation and definition, or FabuLash if you prefer a classic spiral brush. Both were developed with sensitive eyes in mind.

'Healthy' isn't an official term for cosmetics. You can, however, look at what a mascara doesn't contain and choose a clear ingredient list. Our mascaras are vegan, fragrance-free, paraben-free and made without intentionally added PFAS. They aren't certified organic; we'd rather tell you exactly what's inside.

Yes. The creamy formula clings well to your lashes and lasts all day. Because our mascara isn't waterproof, it may fade a little faster with lots of tears, rain or exercise. Simply touch up with a thin coat.

A lash serum, a lash tint or a lash lift gives results without applying anything every day. If you still want a hint of colour, a thin coat of brown mascara is the most natural alternative.

No, mascara doesn't make your lashes grow faster. Jojoba oil does keep them supple, so they're less likely to break. Remove your mascara gently every evening and give your eyes a day off now and then.