How to choose your foundation shade and undertone online
Start with the foundation formula you want to wear, then shortlist shades by depth and undertone. Compare two or three nearby shades along your jawline in natural daylight, allowing each to settle before deciding.
Match your underlying skin tone rather than temporary redness. Veins, jewellery and white-paper tests can offer clues, but they do not confirm a match. If you are unsure, use personal shade advice to narrow your options and testers to compare them on your own skin.
Choose loose mineral powder, a pressed compact or liquid foundation by the texture, finish and application you enjoy. Then compare shades within that formula: shade names do not guarantee a match between different products.
Loose powder
Mineral foundation
Light on the skin and easy to build in thin layers. Ideal if you like a powder texture and want to control the amount of coverage yourself.
Depth tells you how light or deep a shade is. Undertone tells you whether it leans warm, cool, neutral or olive. Two foundations can be equally light and still look completely different on your skin.
First, narrow down your depth.
Compare how light or deep the shades look against your face and neck now. Your hand may be a different colour. Skin depth can change with sun exposure and the seasons, so check your current match rather than relying only on a shade you wore last summer.
Warm, cool, neutral or olive?
Warm shades often have golden, yellow or peach tones. Cool shades tend to look pinker or redder. Neutral sits between the two. Olive can have a subtle green or golden-green cast.
Surface redness does not automatically mean you have a cool undertone. Look at your neck and at areas of your face where there is less redness too. If this is your main concern, read our guide to foundation for redness.
More useful than a quick test
Let your skin decide.
Vein colour, jewellery and white paper can only offer clues. Compare real foundation shades along your jawline in natural daylight. If a shade is the right depth but looks too pink or yellow, test a different undertone. Adding more layers will not correct the wrong undertone.
Gold or silver?
Check
What it can suggest
Silver jewellery flatters you
Compare cool undertones
Gold jewellery flatters you
Compare warm undertones
Both look flattering
Include neutral shades in your comparison
Veins look blue, purple or green
A possible clue, but vein colour alone cannot establish your undertone
These checks offer clues, not a definite answer. Olive undertones can occur at different skin depths and are difficult to identify through jewellery or vein colour alone. Confirm your match by comparing foundation shades along your jawline in natural daylight.
The white-paper test
A sheet of white paper beside your face can make pink or golden tones easier to notice. Treat it as a clue, not a verdict: lighting and paper colour can distort the result.
The right shade does not stand out. It simply becomes part of your skin.
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Compare at home
Test where face and neck meet.
Choose two or three promising shades and apply small swatches side by side along your jawline. Check them in daylight and give the foundation a few minutes to settle. The shade that blends most quietly into your neck is usually the best match.
Let your usual skincare settle before applying foundation to bare skin along the jawline.
Apply a similar, thin amount of each shade side by side, then lightly blend the edges towards your neck.
Compare in natural, indirect daylight. Check both depth and undertone: a shade should not leave a noticeably pale, dark, pink or yellow stripe.
Allow the formula to settle, then check again later in similar light. Do not assume every liquid foundation will darken.
If you are between shades, test both. Do not automatically choose the lighter powder shade: more coverage cannot correct a colour mismatch. Use the chart below to shortlist options, then check tester availability for the formula and shades you want.
Your shade, your base ♡
Find your shade. Compare the three formulas.
Start with your skin tone and undertone. This overview helps you compare suitable shades — from loose mineral powder to liquid foundation.
No matching shade group. View all undertones or ask for personal shade advice.
These shades are a starting point, not exact matches between formulas. Test on your jawline and check the result in daylight. The circles indicate skin tone groups, not exact product swatches.
Seeing helps. Testing confirms.
A shade chart is your starting point.
A screen cannot reproduce your skin, daylight and undertone exactly. Use the chart to shortlist likely shades and compare them at home with testers.
Your skin tone can also change with the seasons, so it is completely normal to use a different shade in summer than in winter.
Still a little unsure?
Let us help you choose, or try a tester on your own skin first.
A visible stripe can point to a difference in depth, undertone or how the formula sits on your skin. Compare thin, similar amounts in the same daylight before changing your choice.
What you notice
What to compare next
A noticeably pale or dark stripe against your neck
Try a neighbouring depth within the same formula, keeping the undertone similar.
The depth looks close, but the shade appears too pink or yellow
Compare another undertone at a similar depth, rather than simply going lighter or darker.
Neither of your two shades blends naturally
Compare both depth and undertone. Ask for shade advice if you are unsure which direction to try.
The shade looks different after it has settled
Check again in similar daylight with the same skincare and amount of foundation. Do not automatically assume you need a lighter shade.
If powder collects on dry patches, check skin preparation and the amount applied too. Texture and colour are separate things to assess.
Watch and compare
See shade testing with powder and liquid foundation.
Choose the demonstration for the formula you want to try. Compare shades on your own skin: a video cannot confirm your personal match.
Powder foundation with Monique
Monique shows how to compare powder foundation shades and apply them for a natural-looking result.
Choose your formula. Shortlist shades within the loose powder, compact or liquid range you want to wear.
Start with your likely match. Use depth and undertone to choose a starting shade.
Use the other two testers to compare. If depth is uncertain, try nearby depths with a similar undertone. If undertone is uncertain, compare undertones at a similar depth.
The tester-set shade helper lets you narrow the available options. If the range does not include a promising match for you, ask for advice before ordering.
For personal shade advice, send a clear photo showing your face and neck in natural, indirect daylight, without foundation, tinted moisturiser or beauty filters. Your current foundation brand and shade, plus your preferred formula and finish, are helpful too. Photo advice can narrow your options; testers let you compare the shortlist on your own skin.
Matching to your hand instead of checking the transition between your face and neck.
Judging only under artificial light. Compare shades in natural, indirect daylight too.
Choosing a darker foundation to look tanned. Match your skin tone and use bronzer for extra warmth.
Matching foundation to temporary redness or blemishes rather than your underlying skin tone.
Buying one full-size shade when you are between two. Compare both with available testers first.
Frequently asked questions
Choosing foundation
Which foundation is right for me?
Start with a texture and finish you enjoy: loose mineral powder, a compact 2-in-1 or liquid foundation. Then choose a likely shade depth and compare two or three colours along your jawline.
What is the difference between loose, compact and liquid foundation?
Loose mineral foundation is a buildable powder. The compact 2-in-1 combines foundation and concealer. Liquid foundation has a smooth, fluid texture. Choose the application, coverage and finish you prefer.
How do I find my foundation shade?
Choose your formula, shortlist shades by depth and undertone, then compare two or three along your jawline in natural daylight. Allow them to settle and choose the one that blends most naturally with your face and neck. Use testers to check your shortlist before buying full size.
How can I identify my undertone?
Warm shades often have golden, yellow or peach tones; cool shades are pinker or redder. Neutral sits in between, while olive can have a greenish cast. Veins, jewellery and white paper offer clues, but compare actual foundation shades on your skin to check the match. Temporary redness does not establish your undertone.
Where should I test foundation?
Along your jawline, where you can judge the transition between face and neck. Your hand or wrist may be a different colour.
Can I test different formulas and shades first?
We offer tester sets so you can compare selected shades and formulas at home. Check the available options for the foundation you want to try.
What if I am between two shades?
Compare both shades on your jawline in daylight. If neither looks right, try a different undertone as well as a nearby depth. Do not automatically choose the lighter powder shade or add layers to fix a mismatch. Your depth can change with the seasons, so match your skin as it is now.
Can I get help choosing?
Yes. Ask for personal shade advice to narrow down your options, then use available testers to compare them on your skin. For photo advice, send a clear daylight photo of your face and neck without foundation or beauty filters.
Does liquid foundation always oxidise?
No. How a foundation looks after application depends on the formula, your skincare, the amount applied and the lighting. Allow it to settle and check it again later in similar daylight rather than automatically buying a lighter shade.