What is mineral makeup?

Mineral makeup: from niche to beloved choice

Twenty years ago, mineral make-up was still a fairly unknown concept. Many people associated it with something 'alternative' or ‘for sensitive skin’. Meanwhile, that image has completely changed – and rightly so.

When we launched Mineralissima in 2008, we were the first in the Netherlands with a complete line of mineral make-up. Driven by the desire for pure, honest products without unnecessary additives. Meanwhile, mineral make-up has grown into a beloved alternative to traditional make-up – not only for people with sensitive skin but for everyone who consciously chooses quality, softness, and simplicity.

Today, mineral make-up is indispensable. And we are proud of that: for over 15 years we have been helping people emphasize their natural beauty in a way that feels good.

What does mineral powder actually do?

Mineral powder works naturally with your skin. It evens out your complexion, softens imperfections, and provides a fresh, healthy appearance – without the feeling of wearing make-up.

Thanks to the fine, pure minerals, it effortlessly adheres to the skin and lets it breathe. It mattifies where needed, leaves a subtle glow, and feels comfortable all day long.

Whether you want a touch of coverage or a more polished look: mineral powder adapts to your wishes. Light, airy, and visibly beautiful – without clogging your skin.

What is mineral make-up made of?

Our mineral make-up consists of pure, natural minerals such as mica, zinc oxide, and iron oxides. These raw materials are finely milled into a silky soft powder that melts beautifully on the skin – without synthetic additives that can irritate your skin.

Equally important: the minerals in our products come from suppliers who actively combat child labor and practice responsible sourcing. We consciously choose raw materials of the most natural origin possible because we believe true beauty starts with honest choices – for your skin and for the world.

Why choose mineral make-up instead of other types of make-up?

Because your skin feels the difference. Unlike traditional make-up, which often contains fillers, perfume, or silicones, mineral make-up is pure and breathable. It does not clog your pores, is gentle on sensitive skin, and helps bring out your natural beauty – without layers, without a mask.

What are the benefits of mineral make-up? (This will surprise you)

Mineral make-up:

  • Feels light and airy on the skin
  • Provides natural coverage, without a heavy feeling
  • Naturally contains sun-protective properties (such as zinc oxide)
  • Is suitable for sensitive or impure skin types
  • Lasts long and gives a soft, natural glow
    In short: it not only looks beautiful, it feels good too.

How much makeup should I use?

With mineral makeup, the rule often is: less is more. A little product is enough for a fresh, even base. You apply it in thin layers and build up coverage where you want – exactly as it suits your skin and style.

But... do you love a look that really stands out? Even then, you can easily manage with Mineralissima. Thanks to our wide range of makeup options and shades, you can just as easily create a full glam look. From subtle glow to statement eyes: you decide what makes your skin shine.

How do you remove mineral makeup?

Just as simple as applying it. Use a mild facial cleanser or makeup remover based on oil or water. Because there are no heavy additives, mineral makeup is easy to remove without drying out or irritating your skin.
Afterwards, of course, you hydrate your skin with a care product suitable for your skin type.

Which ingredients do we, for example, not use – and why not?

What you don't put on your skin is just as important.
With us, you won't find perfume, talc, parabens, PFAS, synthetic dyes, or bismuth oxychloride. Why? Because those ingredients can irritate or clog your skin – and that doesn't fit with how we see makeup: as something that respects, cares for, and strengthens your skin.

That's why you choose mineral makeup from Mineralissima:

Mineral makeup is more than a beautiful product – it is a conscious choice for your skin, your appearance, and your daily comfort.
Just a quick summary of all the benefits:

  • Safe and skin-friendly: without perfume, parabens, PFAS, talc, or other unnecessary additives.
  • Suitable for every skin: also for sensitive, impure, or easily irritated skin.
  • Natural coverage with a radiant result: from subtle to full glam.
  • Long-lasting and breathable: stays beautiful all day without clogging your skin.
  • Versatile: suitable for every style, skin type, and moment.
  • Honest origin: with carefully selected ingredients from suppliers committed to fighting child labor.
  • High quality: pure, professional, and lovingly composed.

With mineral makeup, you choose not only what you apply to your skin but also how you feel: confident, cared for, and yourself.