A little colour. A big difference.

Mineral eyeshadow Denim

Denim is a loose mineral eyeshadow in dark blue with a matte finish. Apply a small amount for a soft wash of colour or build it in thin layers for a stronger effect. The fine powder gives you control over where the shade sits on the eyelid.

Loose mineral powderMatteFull size & tester
Sale price €12,95Regular price
Regular price €12,95
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Mineral eyeshadow Denim
Sale price €12,95Regular price
Regular price €12,95
Free shipping from €75 within the EUOrder Mon–Fri before 15:00 for same-day dispatch

From our Star Circle

Karin’s eye look

Karin combines Denim, Ovation, Envy and Sunbeam with a little Tiara.

See Karin’s full look

Greta as a base, with a little Ava on top.

Dare blush · Jetsetter bronzer · Azul blue eye pencil · Black mascara

Karin wearing Greta with a little Ava and an eye look with Denim, Ovation, Envy, Sunbeam and Tiara.

Karin’s eye look ♡

From our Star Circle

Cobie’s eye look

Denim, Carnival and Tenderling, with black Miracle Lash mascara.

39 seconds · Video in Dutch

Cobie’s eye look ♡

A little colour. A big difference.

All eyes on your colour.

A soft everyday look or something that stands out: start with a little eyeshadow, soften the edges and build the colour to your favourite intensity.

The finish of this colour · Matte

Colour without shine. Lovely for soft definition, a calm base or added depth.

Eye makeup with Denim, Alon und Bunny

Your eye look in three steps

  1. Pick up a little

    Tip a little powder into the lid, work it into your brush and tap off the excess.

  2. Apply and blend

    Apply the colour to your eyelid with light movements. Soften the edges with a clean, soft brush.

  3. Play with intensity

    One thin layer creates a softer effect. Add more colour where you want depth, then blend again.

About this colour

Denim is a loose mineral eyeshadow in dark blue with a matte finish. Apply a small amount for a soft wash of colour or build it in thin layers for a stronger effect. The fine powder gives you control over where the shade sits on the eyelid.

Pair it with a soft neutral or build the blue as a bolder lid colour. Tip a little into the lid, tap off excess from your brush and press the colour onto the lid before blending the edges. Check the result in daylight and close the jar carefully after use.

Denim is a matte dark blue eyeshadow that perfectly matches the current makeup trends. Blue is back and never really gone – and with Denim you can create a subtle, striking, or even royal look in no time.

Matte eyeshadow provides rich color, fine coverage, and a smooth finish. Combine Denim with a sparkling shade for a playful look, or go all-in with a blue smokey eye for a powerful, yet slightly softer version of the classic black one.

Application tips for this shade

– Apply Denim all over the eyelid for a deep, matte base color.

– Combine with a light shimmer on the inner eyelid for contrast.

– Use along the lash line or in the outer corner of the eye for a subtle pop of color.

– Create a blue smoky eye by blending Denim into the crease and under the eye.

– Dab with a damp brush for extra intensity and depth.

Good to know

Can I try a tester first?

Yes, choose the tester in the size options above. You can try the colour and finish at home before choosing a full size.